Study: “Organic” Label Automatically Means Food Is Healthy

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Sounds healthy! (Via NextNature)

A new study from Cornell University graduate student Jenny Wan-chen Lee [pdf] either shows that the label “organic” creates some sort of placebo effect in which people are convinced they’re eating healthier, or that people can be really stupid. Maybe it’s a little of both? In her study, 144 volunteers were asked to compare “organic” and “regular” samples of yogurt, cookies and potato chips, rating them on taste, estimated fat content and estimated calorie content. However, all of the samples were in fact organic. Take a wild guess what happened.

Volunteers almost unanimously preferred the taste of the perceived “organic” samples, which they believed to be more nutritious and worth more money. And these perceptions were consistent across all the samples. Lee refers to this type of thinking as a “halo,” akin to “judging an attractive person as intelligent, just because he or she is good-looking.” For another example of the organic “halo,” check out this Penn & Teller video in which “organic” food doesn’t even taste better anyway (start around 1:45):

Article excerpted from www.gothamist.com

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About minesgreencircle

Founded in 2008, the Mines Green Circle is the special Green Environmental Unit of Palace of the Golden Horses and Mines Wellness Hotel for “Better Environment, Better Health”. It advocates green practices amongst the personnel of the Palace of the Golden Horses and Mines Wellness Hotels as well as its guests.

Posted on April 19, 2011, in Organic Life and tagged , , , , , . Bookmark the permalink. 1 Comment.

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