Beauty goes au naturale

Sonakshi Sinha finds beauty in natural and organic ingredients.

Who doesn’t like the freshness of teal eyes, pink luscious lips, peach cheeks and a glowing complexion?

As the beauty industry takes a step forward, there is an equal number of men and women going back to basics.

Going organic seems to be the new mantra, what with organic soaps, creams, lotions, shampoos, lip balms and other beauty products taking a haute new avatar.

Ahalya Matthan, of Ally Matthan brand of natural fragrance and fragrance-based natural and handmade products for skin, hair, bath and personal care and Areev, a nationally available bath care range explores wellness with a holistic approach.

Natural beauty

Natural skin care is really a way of life. Plant oils, shea and cocoa butters make fantastic moisturisers, aloe and chamomile are soothing and minerals work magic to get rid of makeup lines for sensitive skin.

Look for some easy-to-find organic ingredients like rosemary, almond, wheatgerm, honey and milk in your beauty range.

Chemical free

More and more people are learning about the potential skin and hair problems associated with preservatives and other suspect chemicals in cosmetics.

Chemical-based products can give you instant results, but can damage your sensitive skin and hair in the long run.

It’s a myth that synthetic skin products work marvels as they contain chemicals that are not harmful in tiny dosages, but years of accumulated usage results in damage that you cannot see.

The skin absorbs nutrients and has the ability to heal itself, so it is a logical choice to choose whether you put a chemical or a natural product on your skin.

Go organic

If you are looking to lead a healthy life in the long run, choosing a natural or organic product is imperative.

By choosing an organic or a natural product, you are using ingredients that work with the natural systems of your skin. Here’s a know how on how to go au naturale:

Organic skin care implies that the products are made of ingredients derived directly from plants that have been cultivated without the use any chemical pesticides or fertilisers and contain no synthetic preservatives or additives.

Organic products are certified such that the end consumer can trace the origin of the farm where the ingredients were cultivated.

True organic products are hard to find as the low yield of plants cultivated without fertilizers makes them commercially unviable.

On the other hand a natural skincare product simply means that the ingredients are plant derived, cultivated with or without chemical interference, or they could alternatively mean that the ingredients are molecular clones of plant derivates.

Both products deliver the promise of the best natural ingredients for specific skincare.

Article excerpted from www.deccanchronicle.com